Creating your Fan Page

  1. Choose the Category > Local > Event Planning Service OR Professional Service
  2. Choosing the Right Name – Place Important Keywords together with your company’s name such as ‘Your Town’ Funeral Homes (unless that is a competitor’s name) | Your Funeral Chapel (see McCall’s example)
  3. Upload your logo or an appropriate photo – make sure that it is recognizable and if possible, have some personality
  4. Complete the Edit Information

1st 5 Steps…

  1. Upload Photos and Tag yourself or staff members if appropriate
  2. Upload Videos – How To and FAQ videos would be preferred over commercials – again you are trying to build a relationship, not to sell anything (don’t exclude commercials – just limit them)
  3. Add Links to helpful information from your website
  4. Suggest To Friends – Be selective to who you invite at the beginning until you really have your page “super-charged”
  5. Create an Event for an upcoming Community Outreach event (Holiday Memorials, Open House, Pre-planning Seminar)


  • Create a library of helpful resources for your community including downloadable form
  • Create a directory for churches, hotels, restaurants, even if you have the same information on your website.


  • YELL – saying “Pre-arrange with us” will get you kicked out of the group!



Hepp’s Tips

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