Think Like The Consumer!
Consumer Research
Notes:
- Look for similar words (prices > costs)
Online Classified Ads
Notes:
- Read Terms of Service
- Create ad as if you were a member of public
- Headline is important – “The Ad for the Ad”
- Bundle Products / Services to show value
Create Videos for the most searched “buying” keywords
- End with Call to Action: “Watch more Videos at…” OR “Download Your Free Resource Guide at”
- Upload to YouTube
- Put keywords in Title
- Put keywords in Description
- Include URL to your specific webpage
- Share your video, get others to watch it and rate it
- REPEAT
Google Places – Reviews & Mobile Ads
Notes:
- Only use your legal name
- Make sure address & phone number is identical as on your website
- Select multiple categories
- Use keywords in your description
- Make sure that you add all 10 photos and 5 YouTube videos
- Create a coupon
Facebook Ads
Facebook’s Best Practices for Ads
Notes:
- Have your image ready: Dimensions – 110 × 80
- Headline is the Ad for the Ad
- Can’t be over salesy
- Have call to action
- Create two ads – Split Test All Marketing!!
Google AdWords
Pay Per Click Ads Best Practices PPC
- Do you keyword research:
- What terms are getting searched for? Not necessarily what you think the terms should be
- What is the competitiveness of each term? How much is it?
- Write the ad in their words – not yours.
- Headline is the Ad for the Ad – make it compelling
- The body of the ad must be compelling as well – make any offer: free video or free guide
- URL should match the search query, not necessarily your brand
- The Goal here is not sell them your services, but to get them to click on the ad
- Have a specific landing page that continues the conversation from the ad
- Don’t just drop them on your home page
- The more relevant the content on the page to the ad, the cheaper the ad will be – called Quality Score
- Have a video auto play that starts to build the relationship then have them enter their email address to get your free “Consumer Awareness Guide”
- Split Test 2 Ads
- After 200 clicks you will know which one is the winner
- Run the winner at 50%, then create a sub group of two more ads + the winner (3 in total) – see if there is a new winner
- Repeat as necessary
- Configure Google Analytics to track your goals
- Have an off-line plan to close the deal
Mobile Marketing Example
Text your first name and email to (702) 605-0325