Think Like The Consumer!


Consumer Research

  • Look for similar words (prices > costs)

Online Classified Ads

  • Read Terms of Service
  • Create ad as if you were a member of public
  • Headline is important – “The Ad for the Ad”
  • Bundle Products / Services to show value
Create Videos for the most searched “buying” keywords
  • End with Call to Action: “Watch more Videos at…” OR “Download Your Free Resource Guide at”
  • Upload to YouTube
  • Put keywords in Title
  • Put keywords in Description
  • Include URL to your specific webpage
  • Share your video, get others to watch it and rate it

Google Places – Reviews & Mobile Ads

  • Only use your legal name
  • Make sure address & phone number is identical as on your website
  • Select multiple categories
  • Use keywords in your description
  • Make sure that you add all 10 photos and 5 YouTube videos
  • Create a coupon

Facebook Ads

Facebook’s Best Practices for Ads

  • Have your image ready: Dimensions – 110 × 80
  • Headline is the Ad for the Ad
  • Can’t be over salesy
  • Have call to action
  • Create two ads – Split Test All Marketing!!

Google AdWords

Pay Per Click Ads Best Practices PPC
  1. Do you keyword research:
    • What terms are getting searched for? Not necessarily what you think the terms should be
    • What is the competitiveness of each term? How much is it?
  2. Write the ad in their words – not yours.
    • Headline is the Ad for the Ad – make it compelling
    • The body of the ad must be compelling as well – make any offer: free video or free guide
    • URL should match the search query, not necessarily your brand
      • The Goal here is not sell them your services, but to get them to click on the ad
  3. Have a specific landing page that continues the conversation from the ad
    • Don’t just drop them on your home page
    • The more relevant the content on the page to the ad, the cheaper the ad will be – called Quality Score
    • Have a video auto play that starts to build the relationship then have them enter their email address to get your free “Consumer Awareness Guide”
  4. Split Test 2 Ads
    • After 200 clicks you will know which one is the winner
    • Run the winner at 50%, then create a sub group of two more ads + the winner (3 in total) – see if there is a new winner
    • Repeat as necessary
  5. Configure Google Analytics to track your goals
  6. Have an off-line plan to close the deal

Mobile Marketing Example

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