I am looking forward to my presentations at the 2011 ICCFAU.  Here are the brief descriptions of the classes that I am presenting.

Monday, July 25: 11:00 a.m. – 12:30 p.m.

The Web: What We Know and What We Wonder

There is a lot we know about how to use the web; however there is a lot more that we wonder about. In this session, you’ll see how many businesses today are using the Internet to promote and advertise their business and how they are building relationships in new ways. From websites to social media to mobile marketing, you’ll discover many of the things you’ve been wondering about.

Tuesday, July 26: 9:00 a.m. – 10:30 a.m.

Web Presence, Website Effectiveness and Social Media: Harness Today’s Technology for a Successful Future

Do you have a visible online presence? Is your website effective? Do you make a strong online first impression? Learn the critical website features that can increase your brand awareness and create revenue.

Learn the keys to web and social media effectiveness, how to optimize your search engine results and how to measure your web presence. You’ll leave this session empowered to take your next steps to gain a competitive advantage.


Tuesday, July 26: 11:00 a.m. – 12:30 p.m.

Information Technology: Embrace the Possibilities

Cemeteries and funeral homes, like all businesses, are learning to embrace computer technology. This session shares:

  • specific ways technology can help you increase your product offerings and services.
  • the tactical dos and don’ts of e-commerce
  • how to attract and capture at-need and preneed business through your website
  • hands-on tech tips for running your business more effectively and efficiently

Tuesday, July 26: 1:30 – 3:00 p.m.

The Next Generation of Lead Generation

What will be the next big thing in lead generation? Can you generate leads on the web? How do you compete against online classified ads? What can Google AdWords and Facebook Ads do to help? What is happening today, and what do you need to do to get ready for what’s next? In this session, you’ll discover both.

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