Winning More Calls – With Google!
Robin Heppell, CFSP, FuneralFuturist.com, Victoria, British Columbia
More and more people turn to Google to research every type of business, including funeral homes, so it’s imperative that you know how to leverage Google’s power. Google’s rise in influence has also brought out opportunists who want to get between you and potential client families. If you don’t want to be taken advantage of by SEO (search engine optimization) companies, online services and Yellow Pages reps, Heppell will show you how to strengthen your Web presence, optimize Google to focus on “first call” searches and get maximum exposure for your firm through messaging and memorial tribute videos. (2 CE hours)
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