Blog Articles 102

What To Blog About

Funeral Related Topics:

  • Cremation
  • Burial
  • Natural Burial
  • Funeral Trends:
    • Green
    • Celebrations
  • Client Family Benefits for
    • Embalming
    • Viewing
    • Funerals
    • gatherings
  • Celebrity funerals
  • Local spin on national topic

Seniors’ Related Topics:

  • Seniors Guide
  • Estate Planning
  • Nursing Homes
  • End-of-Life
  • 55+
  • Elder Care
  • Hospice

Seniors’ Interests:

  • Comfort Food Recipes
  • Digital Photography Tips
  • Food Gift Baskets
  • Gardening Tips
  • Genealogy
  • Motorized Scooters
  • Scrapbooking / Crafts

Article Formats:

  • 4-Mat: Why, What, How, & What If
  • P-A-R: Problem, Action, Result (Case Study)
  • FAQs:  Frequently Asked Questions
  • Ask the Director
  • The List
  • Press Release
  • How To’s
  • Checklists
  • Guidelines / Templates
  • Interview Format

Action Plan:

  • Upload to Blog / Website
  • Submit link on Facebook
  • Engage Readers to Comment
  • Respond to Comments
  • Bookmark with Social Bookmarks

Hepp’s Tips:

  • Write as if you were having a one on one conversation
  • Use their words, not ‘funeral lingo’
  • 400 – 700 words is a good rule of thumb
  • Close will invitation to see more articles at:

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