Sales & Marketing

Video Presentation Replay from July 25, 2011:

Download the handouts: What We Know & What We Wonder.

ICCFAU Sales Marketing 6 Forces

Notes & Resources:

1. After Arrangement Email – Send Immediately to family once obit is approved

Subject: Obituary for [First Name] [Last Name]

Dear [Family Member],

I have uploaded your [Dad’s] obituary notice to our website at
http://www.YourFuneralChapel.com/john-doe

Feel free to forward this link to friends and family as we have found that it is an easy way to let a lot of people know about services times – especially on such short notice. Let me know if you need help with anything else.

Sincerely,
[Funeral Director]

2. Email to Church & Groups – Send Immediately after email is sent to family

Subject: Obituary for [First Name] [Last Name]

Dear [Church / Group Name],

We are sorry to advise you that your member, [Deceased’s Name] has passed away (or died) and his / her family has asked us to let you and your membership know of [Mr / Mrs Last Name]’s upcoming funeral service.

The complete obituary and service details can be found on our website at:
http://www.YourFuneralChapel.com/john-doe

Feel free to forward this email and link to your membership as we have found that it is an easy way to let a lot of people know about services times – especially on such short notice. Let me know if you have questions or need help with anything else.

Sincerely,
[Funeral Director]

3. Show Families how to add Obit to Facebook Page – Print the following on letterhead and explain and give to family in arrangement conference.

There are 5 simple steps to add an Obituary Link to Facebook:

  1. Go to the page where the obituary is for your loved one or friend
  2. Copy the web page URL (address) from the Address Bar in the top of the Browser
  3. Log into Facebook and press the “Link” beside “Share” at the top – middle
  4. Paste the link into the bar, press “Attach”
  5. Select the appropriate picture, add a comment (optional), and click “Share”

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